In 1990, a German entrepreneur named Hermann Werner embarked on a new chapter in his life when he took over a small candy business called "Sweet Castle" from its retiring local owner. Under the guidance and training of the previous owner, Herman quickly learned the ins and outs of running the business and began to envision a future filled with sweet success. Seven years later, Herman stumbled upon an exciting opportunity that would change the course of his candy-making journey forever. He heard about the Christkindlmarket, a renowned outdoor European market held in Chicago, and saw it as the perfect platform to showcase his delectable treats. With unwavering determination and a dash of entrepreneurial spirit, Herman decided to become a vendor at the market. His decision proved to be a turning point in his career. The Christkindlmarket provided Herman with an incredible platform to showcase his candies and sweets, and he quickly gained recognition for his exceptional products. Year after year, Herman would bring more of his delectable creations to the market, captivating the taste buds of visitors from near and far.
As Herman's reputation grew, so did his network of connections within the industry. Through interactions with importers at the Christkindlmarket, he forged valuable relationships that would help him expand his business beyond the market's confines. These importers were eager to assist Herman in setting up shop in the Chicago area, recognizing the potential of his brand. It was during this time that the brand name "Hermann the German" was born. This catchy moniker perfectly encapsulated the essence of Herman's hard candies and sweets, evoking a sense of authenticity and tradition. With over two decades of unwavering support from loyal customers and enthusiasts alike, "Hermann the German" has become synonymous with high-quality confections.
Over two decades later, Hermann's brand continues to thrive, delighting candy lovers with its wide range of delectable treats. From classic hard candies to mouth watering sweets, "Hermann the German" remains a beloved and trusted name in the confectionery industry.
After decades of hard work and dedication, Hermann was ready to enjoy a well-deserved retirement. This year, he made the decision to sell his business, Sweet Castle, to Wein-Bauer, an Austrian owned wine and spirits importer based in Chicago. This acquisition marks a significant milestone as Hermann's legacy and the Bauer family is eager to continue in his footsteps and uphold the remarkable work that Hermann has cultivated over the years.
Go behind the scenes with the Christkindlmarket to learn about Hermann the German, his candies and how it all started!